Level 2 Creative Media Production

Unit 1A.4 Multimedia Technology and Consumption Convergence: Give a definition of this. Convergence is the improvement of a certain device an example is a phone, it started off only as a way to talk to other people who owned one and now you can take pictures, play games, watch videos and almost everything What form did early convergence take? One example is Pcs being introduced to windows a new interface which was more accessible And give some examples of present day technological convergence. Phones to Smartphones, Interactivity: In what ways is digital technology interactive? One way that you can interact with a phone to change the background or using the phone to play a game or even do a survey on your phone How has this changed the way we consume the media? We can consume in many different ways because of new apps and more things have become easier to use and get. Personalisation: How do we personalise our technology and what is the reason for this? The

CD Vs Vinyl A CD (mp3) is much better than a vinyl because one it runs a lot smoother, two the CD is much smaller than a vinyl and three it is easily accessible. When songs on CD’s are being recorded the performer can digitally enhance it,edit the sound and take breaks whereas on a vinyl everything was done in one take including the instruments. CD’s/Mp3’s can be downloaded and used on your handheld devices like phone or Mp3 player whereas the vinyl you could only hear it from the device it is being played from. Where CDs are digital there is nothing on show as to where a vinyl has grooves which are like data which allows the songs to be heard.